Useful links. If you want to pimp a site related to the forum discussions do it here.
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Aside from the benefits of having Google Ads data in Google Analytics https://www.owox.com/blog/articles/google-ads-data-hub/, the main reason to connect the two is that you can retarget audiences based on Google Analytics data in Google Ads. Each advertising service is interested in showing how it helps the advertiser increase sales. For this purpose, services like Google Analytics, Facebook Analytics were created.