He was the GOD of trolls. What trolls aspire to be. You can kind of get the gist of it from the link above. They removed most of the comments from other people in that one. But he had LOTS of people on that forum frothing at the mouth. His shtick inspired the term "mall ninja". He started off small, and got people drawn into the thread, and then just kept piling on the bullshit. And people went bananas.